evian
#arisanbyevian
An influencer campaign for evian to re-launch in the Indonesian market through a collaboration with influencers Jeje Soekarno and Agatha Pricilla to raise brand awareness. The messaging focussed primarily on evian’s 15 year journey of filtered water through the Alps and therefore the perfect water for fine dining.
Year
2024
Client
Danone, evian
The campaign ‘Arisan by evian’ was created to connect with Indonesian audiences by playing into the local custom of arisan and collaborating with influential young leaders to showcase evian as the best choice of mineral water, filtered through 15 years of alpine glacial rocks, to pair with luxury dining.
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