Jacobs

Find your Wunderbar.

A global rebranding and repositioning project that consisted of a multi-year brand strategy, a global communications campaign and production, and a refreshed visual identity.

Year
2022 - 2024

Client
JDE Peet’s

360 Campaign

The global campaign Find your Wunderbar highlights the opportunity to discover the wonderful things around you that are waiting to be noticed. The 360 campaign covered all touchpoints from TVC to social and digital to out-of-home and shopper marketing.

WPP Amsterdam delivered a brand and communications guide to be used by 42 markets which included:

  • 3-5 year Brand and Creative strategy

  • 300+ communication assets

  • Brand guidelines

  • Global media plan